Senior User Acquisition Manager

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day. We’re looking for a highly skilled hands-on Senior User Acquisition Manager.

As a Senior UA Manager at SciPlay, you will be responsible for overseeing and executing the user acquisition strategies for our portfolio of games. You will work closely with cross-functional teams, including marketing, analytics, product, and creative teams, to drive UA efforts and maximize user growth and engagement across various platforms.

What are you working on?

• Genres: Casino
• Platforms: Mobile

For which tasks (responsibilities)?

• Develop and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's IAA games

• Analyze and optimize marketing campaigns across multiple digital channels, including social media, ad networks, search, and other acquisition channels

• Collaborate with creative teams to design and test various ad creatives and promotional materials to improve performance

• Monitor and analyze key performance metrics, to optimize marketing efforts and achieve KPI targets

• Identify new user acquisition opportunities, trends, and industry best practices to stay ahead of the competition

• Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably

• Manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts

• Provide regular reports and presentations on UA performance and insights to stakeholders and management

• Stay up-to-date with the latest developments in the mobile gaming and digital marketing space to inform strategic decisions

What kind of professional are we looking for?

• Proven experience (+2 years) in user acquisition and mobile marketing for IAA gaming or mobile app industries

• Advanced English - both verbal and written – (daily communication)

• Strong knowledge of performance marketing, digital advertising, and user acquisition best practices

• Experience with data analytics tools as Tableau. and interpreting data to drive marketing decisions

• Proficiency in using mobile attribution platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads)

• Excellent project management, communication, and interpersonal skills

• Ability to work in a fast-paced and collaborative environment, adapting to changing priorities

• Passion for gaming and staying updated with industry trends

• Strong analytical mind

Why do we enjoy working here?

• Social package: paid vacation and sick leaves;

• Insurance coverage;

• Conferences compensation;

• Recommendation bonuses;

• Comfortable office in the city center (by necessity);

• Regular team buildings and other events;

• Work-life balance;

• Friendly environment.