Senior User Acquisition Manager

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game –360 M+

• Rope and Balls – 62 M+

• Freaky Stan – 52 M+

• Garden Balls – 22 M+

• Unpuzzle – 22 M+

• Run&Gun – 13 M+

We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for a Senior User Acquisition Manager who will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.

About the Project

• Genre: Puzzle games

• F2P model with IAP monetization

• Focus on long-term ROI and scalable growth

• Large budgets and room to grow the function

What are you working on?

• The name of the project(s): Word-puzzles, Hybrid-puzzles
• Genres: Word Games, Puzzle
• Platforms: Mobile, Android, iOS

For which tasks (responsibilities)?

• Own User Acquisition results for our puzzle/word game portfolio.

• Run paid acquisition hands-on for key projects.

• Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects.

• Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources).

• Plan budgets and growth targets on a 1–3 month horizon.

• Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities.

• Work with Product and Analytics to improve LTV and payback.

• Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings.

• Provide clear reporting on progress, risks, decisions, and next steps.

What kind of professional are we looking for?

• 4+ years of User Acquisition experience in mobile games.

• Proven experience running paid acquisition and scaling campaigns independently.

• Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads.

• Understanding of game unit economics with a long payback period.

• Ability to work with LTV/ROAS metrics, not only CPI.

• Experience with SKAdNetwork and privacy-related restrictions.

• Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools).

• Ability to make data-driven decisions and take ownership of outcomes.

• Experience collaborating closely with Product, Analytics, and Creative teams.

• English sufficient to communicate with ad platforms and partners.

Nice to Have

• Experience in puzzle/word games (including hybrid puzzles).

• Understanding of ASO and the app store as a growth channel.

• Experience automating reporting and monitoring (spreadsheets, BI tools, alerts).

• Mentoring experience or managing a small UA team.

• Strong understanding of core F2P metrics and how they interact.

Why do we enjoy working here?

• The opportunity to work on games played by millions of players.

• Implement your bold ideas.

• Paid vacation.

• Support for professional development (training, coaching, and more).

• Opportunity to grow and develop with the company.

• Supportive and warm working atmosphere within the team.